000			01667nam a22002537a 4500
003			USANT
005			20250822143303.0
008			250822b |||||||| |||| 00| 0 eng d
020			_a9786210450361
040			_aUSANT _beng _cUSANT _erda
082			_a658.83 _bA117
100			_aAbantao, Dr. Baniline Jone V. _eauthor.
245			_aMarketing Research/ _cDr. Baniline Jone V. Abantao
250			_aFirst edition
260			_aQuezon City, Philippines. _bRex Bookstore, Inc.; _c2021.
300			_axi, 259 pages _bfigures, tables _c22.5 cm
500			_aIncludes Index
504			_aIncludes bibliographical references
505			_aPreface -- Introduction to Marketing Research -- Quantitative Research --Preliminary Data Processing and Data Analysis -- Marketing Research
520			_aThis marketing research textbook aims to be an introductory text to the field of marketing research. It is designed to provide a basic understanding of research methodology and how it may be adapted to the ever-growing field of marketing. This textbook aims to enable every learner to choose, design or apply appropriate research methodology to marketing studies and research. The textbook aims to introduce learners to the concept of marketing research and its practical uses, such as research design, qualitative and quantitative research, data gathering and analysis, and how they may be used in writing a marketing research paper. In addition, the textbook discusses contemporary issues and trends in marketing research.
546			_aEnglish
650			_aMarketing Research
942			_2ddc _cBK _eFirst Edition _h658.83 _iA117m _kFIL _m2021 _n0
999			_c18352 _d18351