| 000 | 01164nam a22002057a 4500 | ||
|---|---|---|---|
| 003 | USANT | ||
| 005 | 20250901152823.0 | ||
| 008 | 250901b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9781911396352 | ||
| 040 |
_aUSANT _bENG _cUSANT _erda |
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| 082 | 4 |
_a338.4791 _bP635t |
|
| 100 | 1 | _aPike, Steven | |
| 245 | 1 |
_aTourism marketing for small businesses / _cSteven Pike. |
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| 260 | 1 |
_aOxford : _bGoodfellow Publishers Ltd , _c2018. |
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| 300 |
_avi, 241 pages : _btables ; _c25 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 505 | _aIntroduction -- Destinations marketing organisations -- Tourism consumer behaviour -- Tourism marketing planning -- Tourism marketing research -- Designing tourism services and experiences -- Tourism branding -- Pricing tourism services -- Promoting tourism services to consumers -- Digital and social media in tourism -- Tourism public relations and publicity -- Customer relationship management in tourism -- Tourism distribution -- Tourism marketing performance measurement | ||
| 650 |
_aTourism marketing _xProducts and services |
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| 942 |
_2ddc _cBK _h338.4791 _iP635t _kCIR _m2018 _n0 |
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| 999 |
_c18526 _d18525 |
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