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040			_aUSANT _beng _cUSANT _erda
082			_a658.11 _bM414
100			_aMassa, Felipe G. _eauthor.
245			_aEntrepreneurship in the Wild: _bA Startup Field Guide/ _cFelipe G. Massa
260			_aLondon, England _bMIT Press _c2021
300			_axv, 148 pages. _bfigures, tables _c25.4 cm
500			_aIncludes Index
504			_aIncludes Bibliography
505			_aIdeas with Legs -- Finding Your First Customer -- Validating the Opportunity -- Designing Customer Journeys -- Modeling Your Business -- Positioning Your Solution -- Validating Your Solution -- Projecting Financials -- Pitching Your Startup -- Launching Your Startup
520			_aAll of the book's ten chapters encourage hands-on effort, providing readers with easy-to-follow steps, calls to action, and attainable milestones. Aspiring entrepreneurs will find this systematic approach to be more efficient than haphazard trial and error, and much more likely to yield concrete results. Chapters begin with a “mini case,” offering real-world examples of each step in the process. These cases—all featuring entrepreneurs working outside the Silicon Valley bubble—include a meadery operator that turned customers into advocates by designing compelling experiences and the development of a dating app for dog lovers that found a unique niche in a crowded market. Throughout, readers are immersed in the activity of starting a business, guided not only through the successful development of a startup but also to an understanding of the principles underlying entrepreneurship. The book can be used as a text in undergraduate and graduate classes and as a reference by entrepreneurs and innovators.
546			_aEnglish
650			_aEntrepreneurship- Innovative Practices/
650			_aEntrepreneurship- Business Planning.
942			_2ddc _cBK _h658.11 _iM414e _kCIR _m2021 _n0
999			_c18527 _d18526