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003			USANT
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008			250902b |||||||| |||| 00| 0 eng d
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040			_aUSANT _beng _cUSANT _erda
082			_a338.47910688 _bB142t
100			_aBadilla- Gatchalian, Maria Criselda G. _eauthor.
245			_aTourism and Hospitality Marketing _cMaria Criselda G. Gatchalian - Badilla
250			_aRevised Edition
260			_aQuezon City, Philippines _bRex Bookstore _c2021
300			_axii, 225 pages. _bfigures, tables _c25.3 cm
500			_aIncludes Index.
504			_aIncludes Bibliographical References.
505			_aPreface-- Chapter 1 : Introduction to tourism and hospitality marketing -- Chapter 2 : The tourist market and segmentation -- Chapter 3 : Tourism and consumer behavior -- Chapter 4 : The marketing plan -- Chapter 5 : The tourism and hospitality product -- Chapter 6 : Pricing in tourism and hospitality -- Chapter 7 : Promotional tools : advertising, direct marketing, personal selling, public relations, and sales promotion -- Chapter 8 : Digital marketing -- Chapter 9 : Distribution channels in the tourism and hospitality industry -- Chapter 9 : Distribution channels in the tourism and hospitality industry -- Chapter 10 : Destination branding and marketing -- Chapter 11 : Relationship marketing -- Chapter 12 : Tourism and hospitality marketing and its future.
520			_aTourism and Hospitality Marketing covers a wide range of marketing concepts and strategies applied in tourism and hospitality. The concepts are explained in a simple and logical manner incorporating relevant local examples and personal stories.
546			_aEnglish
650			_aTourism -- Marketing/
650			_aHospitality industry -- Marketing
942			_2ddc _cBK _eRevised Edition _h338.47910688 _iB142t _kFIL _m2021 _n0
999			_c18555 _d18554