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040			_aUSANT _beng _cUSANT _erda
082			_a388.04 _bAr338e
100			_aAreola, Eunice Mareth Q. _eauthor.
245			_aEntreprenuership in Tourism and Hospitality/ _cEunice Mareth Q. Areola.
250			_aFirst Edition
260			_aQuezon City, Philippines _bRex Bookstore _c2023
300			_aviii, 172 pages : _btables, figures, ill.: _c25.3 cm.
500			_aIncludes Index.
504			_aIncludes Bibliographic References.
505			_aPreface -- Section 1 : The world of entrepreneurship in tourism and hospitality -- Entrepreneurship and economic development in tourism and hospitality -- Preparation toward an entrepreneurial journey -- Tourism and hospitality business environment -- Section 2: Planning the tourism and hospitality business venture -- Strategic management and the entrepreneurial process -- Forms of tourism and hospitality business ownership and franchising -- Section 3: Developing a business plan -- Crafting a business plan -- Building a marketing plan -- Creating a successful financial plan -- service and product design -- Creating the operation and management plan -- Presentation and evaluation of business plan -- Section 4: Corporate social responsibility and sustainability in the tourism and hospitality industry -- Developing a sustainable tourism and hospitality industry -- business sustainability -- Sustainable tourism business stories and cases.
520			_aThis textbook underscores the theory grounding and practice direction of entrepreneurship and strategic business management for key service industries involving travel and gastronomy.
546			_aEnglish
650			_aHospitality Industry - Tourism/
650			_aEntreprenuership- Study and Teaching/
650			_aTourism -- Management.
700			_aManzano, Ronald G. _eauthor.
700			_aTrinidad, Fernando III V. _eauthor.
942			_2ddc _cBK _eFirst Edition _h338.04 _iAr338e _kFIL _m2023 _n0
999			_c18559 _d18558