000 01825nam a22003497a 4500
003 USANT
005 20250716143538.0
008 240809s2015 nyu b 001 0 eng
010 _a 2014047176
020 _a9780765646132
040 _aUSANT
_beng
_cUSANT
_erda
042 _apcc
082 0 0 _a650.072/1
_223
_bH1
100 1 _aHair, Joe F.,
_eauthor.
245 1 0 _aEssentials of business research methods /
_cJoe Hair, [and four others].
250 _aThird edition.
263 _a1507
264 1 _aNew York :
_bRoutledge,
_c2015.
300 _axi, 494 pages :
_billustrations, tables ;
_c23 cm.
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
504 _aIncludes bibliographical references and index.
505 0 _aBusiness research for the twenty-first century -- Overview of the research process -- Ethics in business research -- Defining the research problem and reviewing the literature -- The nature and sources of secondary business data -- Conceptualization and research design -- Sampling approaches and considerations -- Methods of collecting primary data -- Measurement and scaling -- Questionnaire design -- Basic data analysis for qualitative research -- Basic data analysis for quantitative research -- Testing hypotheses in quantitative research -- Examining relationships using correlation and regression -- Other multivariate techniques -- Reporting and presenting research.
650 0 _aBusiness
_xResearch.
700 1 _aCelsi, Mary,
_eauthor.
700 1 _aMoney, Arthur,
_eauthor.
700 1 _aSamouel, Philip,
_eauthor.
700 1 _aPage, Michael,
_eauthor.
775 0 8 _iRevision of:
_tEssentials of business research methods
_dHoboken, NJ : Wiley, c2003
942 _2ddc
_cBK
_h650.0721
_iH1
_kCIR
_m2016
_n0
999 _c5210
_d5210