000 | 01825nam a22003497a 4500 | ||
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003 | USANT | ||
005 | 20250716143538.0 | ||
008 | 240809s2015 nyu b 001 0 eng | ||
010 | _a 2014047176 | ||
020 | _a9780765646132 | ||
040 |
_aUSANT _beng _cUSANT _erda |
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042 | _apcc | ||
082 | 0 | 0 |
_a650.072/1 _223 _bH1 |
100 | 1 |
_aHair, Joe F., _eauthor. |
|
245 | 1 | 0 |
_aEssentials of business research methods / _cJoe Hair, [and four others]. |
250 | _aThird edition. | ||
263 | _a1507 | ||
264 | 1 |
_aNew York : _bRoutledge, _c2015. |
|
300 |
_axi, 494 pages : _billustrations, tables ; _c23 cm. |
||
336 |
_atext _2rdacontent |
||
337 |
_aunmediated _2rdamedia |
||
338 |
_avolume _2rdacarrier |
||
504 | _aIncludes bibliographical references and index. | ||
505 | 0 | _aBusiness research for the twenty-first century -- Overview of the research process -- Ethics in business research -- Defining the research problem and reviewing the literature -- The nature and sources of secondary business data -- Conceptualization and research design -- Sampling approaches and considerations -- Methods of collecting primary data -- Measurement and scaling -- Questionnaire design -- Basic data analysis for qualitative research -- Basic data analysis for quantitative research -- Testing hypotheses in quantitative research -- Examining relationships using correlation and regression -- Other multivariate techniques -- Reporting and presenting research. | |
650 | 0 |
_aBusiness _xResearch. |
|
700 | 1 |
_aCelsi, Mary, _eauthor. |
|
700 | 1 |
_aMoney, Arthur, _eauthor. |
|
700 | 1 |
_aSamouel, Philip, _eauthor. |
|
700 | 1 |
_aPage, Michael, _eauthor. |
|
775 | 0 | 8 |
_iRevision of: _tEssentials of business research methods _dHoboken, NJ : Wiley, c2003 |
942 |
_2ddc _cBK _h650.0721 _iH1 _kCIR _m2016 _n0 |
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999 |
_c5210 _d5210 |