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020 _a9789719654308
040 _aUSANT
_beng
_cUSANT
_erda
082 _a658.8
_bSe487
100 _aSerrano, Angelita C.
_eauthor
245 _aPrinciples of marketing:
_b/Implementation, analysis control,swot services
_cSerrano, Angelita C.
260 _aIntramuros Manila
_bUnlimited Books Library Services & Publishing Inc.
_c2022
300 _ax,394 pages:
_billustrations, figures:
_c25 cm.
504 _ainludes bibliographic reference
505 0 _aMarketing principles and strategies -- Customer relationship: customer service -- Market opportunity analysis and consumer analysis -- The marketing mix -- Managing the marketing effort -- Workshop and presentation of marketing plans --
546 _aEnglish
700 _aSerrano, Angelira C.
_eauthor
942 _2ddc
_cBK
_h658.8
_iSe487
_kFil.
_m2021
_n0
999 _c5362
_d5362