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020 _a9789719807735
040 _aUSANT
_beng
_cUSANT
_erda
082 _a658.8
_bZ36
100 _aZarate, Cynthia A.
_eauthor
245 _aPrinciples of marketing for senior high school
_cZarate, Cynthia A.
260 _aQuezon City
_bC & E Publishing, Inc.
_c2017
300 _a203 pages;
_billustration, figures:
_c26 cm.
504 _aincludes bibliographic reference, glossary and index.
505 0 _aMarketing principles and strategies -- Building customer loyalty through customer service -- Market opportunity analysis and consumer analysis -- Developing the marketing mix -- The marketing planning process and the marketing plan
546 _aEnglish
942 _2ddc
_cBK
_h658.8
_iZ36
_kFIL
_m2017
_n0
999 _c5610
_d5610