000			01145nam a22002177i 4500
003			USANT
005			20250618102206.0
008			240815b |||||||| |||| 00| 0 eng d
020			_a9789710640089
040			_aUSANT _beng _cUSANT _erda
082			_a658.8 _bChu47
100			_aChua, Maria Luisa D. _eauthor
245			_aLearning to succeed in business with marketing _cChua, Maria Luisa D.
260			_aQuezon City _bPhoenix Publishing House _c2016
300			_aviii, 172 pages: _billustration, figures: _c25 cm.
504			_aincludes reference
505	0		_aMeeting needs and understanding basic marketing principles, 1 -- Roberto's Segmentation, profiling, targeting, and positioning, 17 -- Consumer analysis, 41 -- Marketing research, 53 -- Market opportunity analysis, 67 -- How to do marketing: marketing strategies, 97 -- Relationship marketing: customer lifetime value, 133 -- Managing the marketing effort (The marketing process), 143 -- Producing and communicating the marketing plan, 157
546			_aEnglish
700			_aChua, Maria Luisa D. _eauthor
942			_2ddc _cBK _h658.8 _iChu47 _kFIL _m2016 _n0
999			_c5658 _d5658