000			01581nam a22002297a 4500
003			USANT
005			20250717103644.0
008			240817b |||||||| |||| 00| 0 eng d
020			_a9781260092370
040			_aUSANT _beng _cUSANT _erda
082	0	4	_a658.4012 _bR8457
100	1		_aRothaermel, Frank T., _eauthor.
245	1		_aStrategic management / _cFrank T. Rothaermel.
250			_aFourth edition.
260			_aUnited States : _bMcGraw-Hill Education, _c2019.
300			_axxviii, 555 pages : _bcolored illustrations, tables, charts ; _c26 cm.
500			_aIncludes Index.
505			_a1. Analysis. What is strategy? -- Strategic leadership: managing the strategy process -- External analysis: industry structure, competitive forces, and strategic groups -- Internal analysis: resources, capabilities, and core competencies -- Competitive advantage, firm performance, and business models -- pt. 2. Formulation. Business strategy: differentiation, cost leadership, and blue oceans -- Business strategy: innovation and entrepreneurship -- Corporate strategy: vertical integration and diversification -- Corporate strategy: strategic alliances, mergers and acquisitions -- Global strategy: competing around the world -- pt. 3. Implementation. Organizational design: structure, culture, and control -- Corporate governance and business ethics -- pt. 4. Minicases -- How to conduct a case analysis -- pt. 5. Full-length cases
650		0	_aStrategic Management.
650		0	_aStrategic planning.
942			_2ddc _cBK _h658.4012 _iR8457 _kCIR _m2019 _n0
999			_c5762 _d5762