| 000 | 00875nam a22002417a 4500 | ||
|---|---|---|---|
| 003 | USANT | ||
| 005 | 20240824103603.0 | ||
| 008 | 240822b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9789810698959 | ||
| 040 |
_aUSANT _beng _cUSANT _erda |
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| 082 | 0 | 4 |
_a658.8 _bL94 |
| 100 | 1 |
_aLovelock, Christopher H., _eauthor. |
|
| 245 | 1 |
_aServices marketing : _bpeople, technology, strategy / _cby Christopher Lovelock , Jochen Wirtz. |
|
| 250 | _aSixth edition. | ||
| 260 |
_aSingapore : _bPearson Education South Asia Pte Ltd., _c2007. |
||
| 300 |
_a1 volume (various pagings): _bcolored illustrations, tables ; _c25 cm. |
||
| 500 | _aIncludes index. | ||
| 650 | 0 | _aService markets. | |
| 650 | 0 | _aBuilding the Service Model. | |
| 650 | 0 | _aManaging the Customer Interface. | |
| 700 | 1 |
_aWirtz, Jochen, _eauthor. |
|
| 942 |
_2ddc _cBK _h658.8 _iL94 _kCIRC _m2007 _n0 |
||
| 999 |
_c6139 _d6139 |
||