000			01139nam a22002417a 4500
003			USANT
005			20240824080029.0
008			240822s2016 si a|||| i||| 00| 0 eng d
020			_a9789814716239
040			_aUSANT _beng _cUSANT _erda
082	0	4	_a658.8 _bL11
100	1		_aIacobucci, Dawn, _eauthor.
245	1		_aMarketing management / _cDawn Lacobucci.
250			_aPhilippine Edition.
260			_aSingapore : _bCengage Learning Asia Pte Ltd., _c2016.
300			_axiii, 335 pages : _bcolored illustrations, tables ; _c25 cm.
500			_aIncludes index.
505			_aPart 1: Marketing management 1 -- Part 2: Product positioning 89 -- Part 3: Positioning via price, place and promotion 144 -- Part 4: Positioning: assessment through the customer lens 250 -- Part 5: Capstone 288 -- Endnotes 323 -- Index 326
520			_a.This book is intended to be practical. The writing is very no-nonsense. This book is relatively short, also intentionally, to further heighten its utility... -- Preface
546			_aEnglish
650		0	_aMarketing management.
942			_2ddc _cBK _h658.8 _iL11 _kCIRC _m2015 _n0
999			_c6142 _d6142