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040			_aUSANT _beng _cUSANT _erda
082	0	4	_a658.81 _bC83
100	1		_aCoughlan, Anne T., _eauthor.
245	1		_aA comprehensive study of marketing channels / _cAnne T. Coughlan, Erin Anderson [and two others.]
250			_aSeventh edition.
260			_aSingapore : _bPearson Education South Asia Pte Ltd., _c2006.
300			_axx, 555 pages : _btables, figures ; _c24 cm.
500			_aIncludes index.
505			_aPART ONE: INTRODUCTION Chapter 1. Marketing Channels: Structure, Functions, and a Framework for Analysis PART TWO: CHANNEL DESIGN: DEMAND, SUPPLY, AND CHANNEL EFFICIENCY Chapter 2. Segmentation for Marketing Channel Design: Service Outputs Chapter 3. Supply-Side Channel Analysis: Channel Flows and Efficiency Analysis Chapter 4. Supply-Side Channel Analysis: Channel Structure and Intensity Chapter 5. Gap Analysis PART THREE: CHANNEL IMPLEMENTATION Chapter 6. Channel Power: Getting It, Using It, Keeping It Chapter 7. Managing Conflict to Increase Channel Coordination Chapter 8. Strategic Alliances in Distribution Chapter 9. Vertical Integration in Distribution Chapter 10. Legal Constraints on Marketing Channel Policies PART FOUR: CHANNEL INSTITUTIONS Chapter 11. Retailing Chapter 12. Wholesaling Chapter 13. Franchising Chapter 14. Supply Chain Management
650		0	_aMarketing channels.
650		0	_aStrategic Alliance in Distribution.
700	1		_aAnderson, Erin, _eauthor.
700	1		_aStern, Louis W., _eauthor.
700	1		_aEl-Ansary, Adel I., _eauthor.
942			_2ddc _cBK _h658.81 _iC83 _kCIRC _m2006 _n0
999			_c6185 _d6185