| 000 | 00905nam a22002297a 4500 | ||
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| 003 | USANT | ||
| 005 | 20240824132910.0 | ||
| 008 | 240822b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9789810698515 | ||
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_aUSANT _beng _cUSANT _erda |
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| 082 | 0 | 4 |
_a658.8342 _bS3 |
| 100 | 1 |
_aSchiffman, Leon G., _eauthor. |
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| 245 | 1 |
_aConsumer behavior / _cby Leon G.Schiffman and Leslie Lazar Kanuk. |
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| 250 | _aNinth edition. | ||
| 260 |
_aSingapore : _bPearson Education South Asia Pte Ltd., _c2007. |
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| 300 |
_axix, 541 pages : _billustrations, tables, figures ; _c25 cm. |
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| 500 | _aIncludes index. | ||
| 520 | _aThe customer's decision to purchase or not to purchase a product or service is an important moment for most marketers. | ||
| 650 | 0 | _aThe Reference Groups and Family Influences. | |
| 700 | 1 |
_aKanuk, Leslie L., _eauthor. |
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| 942 |
_2ddc _cBK _h658.8342 _iS3 _kCIRC _m2007 _n0 |
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| 999 |
_c6227 _d6227 |
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