| 000 | 01109nam a22002537a 4500 | ||
|---|---|---|---|
| 003 | USANT | ||
| 005 | 20240824134534.0 | ||
| 008 | 240822b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9781473919136 | ||
| 040 |
_aUSANT _beng _cUSANT _erda |
||
| 082 | 0 | 4 |
_a658.8342 _bS4953 |
| 100 | 1 |
_aSethna, Zubin, _eauthor. |
|
| 245 | 1 |
_aConsumer behaviour / _cby Zubin Sethna, Jim Blythe. |
|
| 250 | _aThird edition. | ||
| 260 |
_aLondon : _bSAGE Publications Ltd, _c2016. |
||
| 300 |
_axxi, 499 pages : _bcolored illustrations, tables, figures ; _c24 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 505 | _aPart I Consumer behaviour in Context 1 -- Part II Consumers as Individuals (the psychological issues) 185 -- Part III Consumers as Social Actors (the sociological issues) 375 | ||
| 520 | _aEspecially in recent years , what happens after the purchase has been made has become increasingly important. | ||
| 546 | _aEnglish | ||
| 650 | 0 | _aConsumer behavior and Marketing Mix. | |
| 700 | 1 |
_aBlythe, Jim, _eauthor. |
|
| 942 |
_2ddc _cBK _h658.8342 _iS4953 _kCIRC _m2016 _n0 |
||
| 999 |
_c6230 _d6230 |
||