000			01269nam a22002537a 4500
003			USANT
005			20240824141437.0
008			240824b |||||||| |||| 00| 0 eng d
020			_a9789814626347
040			_aUSANT _beng _cUSANT _erda
082	0	4	_a658.83 _bH153
100	1		_aHair, Joseph Jr. F., _eauthor.
245	1	0	_aEssentials of marketing research / _cJoseph F. Hair Jr., Mary Wolfinbarger [and two others].
250			_aThird Edition.
260			_aNew York : _bMcGraw-Hill Education, _c2014.
300			_axviii, 414 pages : _billustrations, tables ,graphs ; _c25 cm.
500			_aIncludes index.
520			_aGreat companies distinguish themselves from the competition by providing their customers with something truly special, something beyond price point that can't be duplicated: unique, outstanding customer service experiences. Win the Customer cuts right to the chase, giving readers practical, powerful techniques for energizing the way they interact with the people who drive their business.
650		0	_aMarketing Research and Marketing Mix.
700	1		_aCelsi, Mary W., _eauthor.
700	1		_aOrtinau, David J., _eauthor.
700	1		_aBush, Robert P., _eauthor.
942			_2ddc _cBK _h658.83 _iH153 _kCIRC _m2014 _n0
999			_c6292 _d6292