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008			240824b |||||||| |||| 00| 0 eng d
020			_a9789814221368
040			_aUSANT _beng _cUSANT _erda
082	0	4	_a658.82 _bS556i
100	1		_aShimp, Terence A., _eauthor.
245	1	0	_aIntegrated marketing communications in advertising and promotion / _cby Terence A. Shimp.
250			_aSeventh edition.
260			_aSingapore : _bThomson South Western, _c2007.
300			_axx, 629 pages : _billustrations, tables, figures ; _c25 cm.
504			_aIncludes bibliographical references and index.
520			_aThis chapter covered two major topics : marketing public relations and sponsor-ship marketing.
650		0	_aAdvertising.
650		0	_aCommunication marketing.
650		0	_aSales promotion.
942			_2ddc _cBK _h658.82 _iS556i _kCIR _m2007 _n0
999			_c6295 _d6295