| 000 | 01686nam a22002777a 4500 | ||
|---|---|---|---|
| 003 | USANT | ||
| 005 | 20250718141744.0 | ||
| 008 | 191226t20192019gw a b 000 0 eng d | ||
| 020 | _a9783631803714 | ||
| 040 |
_aUSANT _beng _cUSANT _erda |
||
| 082 | 0 | 4 |
_a659.1 _bA975d |
| 100 | 1 |
_aAydinlioglu, Omer, _eauthor. |
|
| 245 | 1 | 0 |
_aDiffering outlook of contemporary advertising / _cÖmer Aydınlıoğlu. |
| 264 |
_aBerlin ; _aNew York : _bPeter Lang, _c2019. |
||
| 300 |
_a296 pages : _bcolored illustrations, tables, images, figures ; _c21 cm. |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 336 |
_astill image _bsti _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 504 | _aIncludes bibliographical references. | ||
| 520 | _aAdvertising is a broad concept and has an ever-shifting nature. The methods and strategies are differing day by day. The practice fields of advertising vary relatively and largely, and the consumers of today like Y and Z generations make it necessary for the corporations to take the essential precautions. Against the current conjunctures and fluctuations in technology, economy and politics, advertising is one of the key concepts that the corporations focus on. In this sense, the book gathers 12 different chapters related to advertising. The chapters contain valuable and up-to-date information on advertising. This study will not only broaden the reader?s horizon but also fulfil the increasing need in the field of contemporary advertising. | ||
| 650 | 0 | _aAdvertising. | |
| 650 | 0 |
_aAdvertising _xSocial aspects. |
|
| 650 | 0 | _aAdvertising. | |
| 942 |
_2ddc _cBK _h659.1 _iA975d _kCIR _m2019 _n0 |
||
| 999 |
_c6334 _d6334 |
||