000 01599nam a22002777a 4500
003 USANT
005 20240824145546.0
008 180108s2018 nyu 000 0 eng
020 _a9781138189225
040 _aUSANT
_beng
_erda
_cUSANT
082 0 4 _a659.2
_bN5771
100 1 _aNi, Lan,
_eauthor.
245 1 0 _aIntercultural public relations :
_btheories for managing relationships and conflicts with strategic publics /
_cby Lan Ni, Qi Wang and Bey-Ling Sha.
264 _aNew York ;
_aLondon :
_bRoutledge, Taylor & Francis Group,
_c2018.
300 _aviii, 329 pages :
_btables, figures ;
_c23 cm.
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
500 _aIncludes index.
505 0 _aPart 1. Theoretical foundations -- Foundational theories in public relations management -- History and foundational theories of intercultural communication -- Conflict management and negotiation -- Part 2. Intercultural public relations at various levels -- Interpersonal level: competencies and practices -- Intra-organizational level: identifying and communicating with publics -- Intra-organizational level: relationship management -- Intra-organizational level: conflict management and negotiation -- Organizational level: organizational identity -- Social media -- Conclusions.
650 0 _aTheoritical Foundations.
650 0 _aIntercultural Public Relations at Various Levels.
700 1 _aWang, Qi,
_eauthor.
700 1 _aSha, Bey-Ling,
_eauthor.
942 _2ddc
_cBK
_h659.2
_iN5771
_kCIRC
_m2018
_n0
999 _c6345
_d6345