| 000 | 00897nam a22002537a 4500 | ||
|---|---|---|---|
| 003 | USANT | ||
| 005 | 20250718142303.0 | ||
| 008 | 240824b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9789810697518 | ||
| 040 |
_aUSANT _beng _cUSANT _erda |
||
| 082 | 0 | 4 |
_a659.1 _bM83 |
| 100 | 1 |
_aMoriarty, Sandra, _eauthor. |
|
| 245 | 1 | 0 |
_aAdvertising principles & practice / _cby Sandra Moriarty, Nancy Mitchell, Williams Wells. |
| 250 | _aEighth edition. | ||
| 260 |
_aSingapore : _bPearson Education South Asia Pte Ltd., _c2010. |
||
| 300 |
_a685 pages : _billustrations, tables, figures, charts ; _c27 cm. |
||
| 500 | _aIncludes index. | ||
| 650 | 0 | _aDevelopment of advertising. | |
| 650 | 0 | _aCurrent developments. | |
| 650 | 0 | _aSegmenting and targeting. | |
| 700 | 1 |
_aMitchell, Nancy, _eauthor. |
|
| 700 | 1 |
_aWells, Williams, _eauthor. |
|
| 942 |
_2ddc _cBK _h659.1 _iM83 _kCIR _m2010 _n0 |
||
| 999 |
_c6349 _d6349 |
||