| 000 | 00968nam a22002537a 4500 | ||
|---|---|---|---|
| 003 | USANT | ||
| 005 | 20240827085507.0 | ||
| 008 | 030128s2004 njua b 001 0 eng | ||
| 010 | _a 2003040800 | ||
| 020 | _a0805846417 | ||
| 040 |
_aUSANT _cUSANT _beng _erda |
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| 082 | 0 | 0 |
_a659.1 _bS1 _221 |
| 245 | 1 | 0 |
_aThe psychology of entertainment media : _bblurring the lines between entertainment and persuasion / _cEdited by L.J. Shrum. |
| 260 |
_aMahwah, New Jersey : _bLawrence Erlbaum Associates, _c2004. |
||
| 300 |
_axvi, 360 pages : _billustrations, tables, figures ; _c23 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aSubliminal advertising. | |
| 650 | 0 |
_aAdvertising _xPsychological aspects. |
|
| 650 | 0 |
_aMass media _xPsychological aspects. |
|
| 650 | 0 | _aPersuasion (Psychology). | |
| 650 | 0 | _aManipulative behavior. | |
| 700 | 1 |
_aShrum, L.J, _eeditor. |
|
| 942 |
_2ddc _cBK _h659.1 _iS1 _kCIRC _m2004 _n0 _e21 |
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| 999 |
_c6352 _d6352 |
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