000			02466nam a22003257a 4500
003			USANT
005			20240909091907.0
008			190828t20202020nyu b 001 0 eng
010			_a 2019949090
020			_a9781350089778 _q(Paperback)
040			_aUSANT _beng _cUSANT _erda
082	0	4	_a391.00721 _bKa11
100	1		_aKawamura, Yuniya, _d1963- _eauthor.
245	1	0	_aDoing research in fashion and dress : _ban introduction to qualitative methods / _cYuniya Kawamura.
250			_aSecond Edition.
264		1	_aLondon ; _aNew York : _bBloomsbury Visual Arts, _c2020.
300			_a166 pages ; _c23 cm. _bfigures, graphs, tables ;
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
500			_a"First published in Great Britain by Berg 2011"--T.p. verso.
504			_aIncludes bibliographical references and index.
520			_a"Whether you're investigating fashion as a material object, an abstract idea, a social phenomenon, or a commercial system, qualitative techniques can further your understanding of almost any research topic. Doing Research in Fashion and Dress begins by guiding you through a brief history of fashion studies, and the debates surrounding it, before introducing key qualitative methodological approaches, including ethnography, semiology, and object-based research. Detailed case studies demonstrate how each methodology is used in practice. These case studies include Japanese subcultures, fashion photography blogs and semiotic studies of fashion magazine shoots and advertisements. This second edition also features a new chapter on internet sources and online ethnography, reflecting the adoption of social media tools not only by industry practitioners but also by academics. By contextualizing history, theory and practice Doing Research in Fashion and Dress offers: -A systematic examination of qualitative research methods in fashion studies in social sciences. -A practical guide to anyone wishing to conduct fashion research in academia or in the business world. -An accessible grounding in contemporary fashion studies literature"-- _cProvided by publisher.
650		0	_aFashion _xResearch.
650		0	_aQualitative research.
650		0	_aFashion _xResearch _vCase studies.
650		0	_aQualitative research _vCase studies.
710	2		_aBloomsbury Professional (Firm)
942			_2ddc _cBK _h391.00721 _iKa11 _kCIRC _m2020 _n0
999			_c7238 _d7238