Marketing Research/
Abantao, Dr. Baniline Jone V.
Marketing Research/ Dr. Baniline Jone V. Abantao - First edition - Quezon City, Philippines. Rex Bookstore, Inc.; 2021. - xi, 259 pages figures, tables 22.5 cm
Includes Index
Includes bibliographical references
Preface -- Introduction to Marketing Research -- Quantitative Research --Preliminary Data Processing and Data Analysis -- Marketing Research
This marketing research textbook aims to be an introductory text to the field of marketing research. It is designed to provide a basic understanding of research methodology and how it may be adapted to the ever-growing field of marketing. This textbook aims to enable every learner to choose, design or apply appropriate research methodology to marketing studies and research. The textbook aims to introduce learners to the concept of marketing research and its practical uses, such as research design, qualitative and quantitative research, data gathering and analysis, and how they may be used in writing a marketing research paper. In addition, the textbook discusses contemporary issues and trends in marketing research.
English
9786210450361
Marketing Research
658.83 / A117
Marketing Research/ Dr. Baniline Jone V. Abantao - First edition - Quezon City, Philippines. Rex Bookstore, Inc.; 2021. - xi, 259 pages figures, tables 22.5 cm
Includes Index
Includes bibliographical references
Preface -- Introduction to Marketing Research -- Quantitative Research --Preliminary Data Processing and Data Analysis -- Marketing Research
This marketing research textbook aims to be an introductory text to the field of marketing research. It is designed to provide a basic understanding of research methodology and how it may be adapted to the ever-growing field of marketing. This textbook aims to enable every learner to choose, design or apply appropriate research methodology to marketing studies and research. The textbook aims to introduce learners to the concept of marketing research and its practical uses, such as research design, qualitative and quantitative research, data gathering and analysis, and how they may be used in writing a marketing research paper. In addition, the textbook discusses contemporary issues and trends in marketing research.
English
9786210450361
Marketing Research
658.83 / A117