Marketing Research/ (Record no. 18352)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01667nam a22002537a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | USANT |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250822143303.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250822b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9786210450361 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | USANT |
| Language of cataloging | eng |
| Transcribing agency | USANT |
| Description conventions | rda |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | A117 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Abantao, Dr. Baniline Jone V. |
| Relator term | author. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Research/ |
| Statement of responsibility, etc. | Dr. Baniline Jone V. Abantao |
| 250 ## - EDITION STATEMENT | |
| Edition statement | First edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Quezon City, Philippines. |
| Name of publisher, distributor, etc. | Rex Bookstore, Inc.; |
| Date of publication, distribution, etc. | 2021. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 259 pages |
| Other physical details | figures, tables |
| Dimensions | 22.5 cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes Index |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Preface -- Introduction to Marketing Research -- Quantitative Research --Preliminary Data Processing and Data Analysis -- Marketing Research |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This marketing research textbook aims to be an introductory text to the field of marketing research. It is designed to provide a basic understanding of research methodology and how it may be adapted to the ever-growing field of marketing. This textbook aims to enable every learner to choose, design or apply appropriate research methodology to marketing studies and research. The textbook aims to introduce learners to the concept of marketing research and its practical uses, such as research design, qualitative and quantitative research, data gathering and analysis, and how they may be used in writing a marketing research paper. In addition, the textbook discusses contemporary issues and trends in marketing research. |
| 546 ## - LANGUAGE NOTE | |
| Language note | English |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing Research |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Edition | First Edition |
| Classification part | 658.83 |
| Item part | A117m |
| Call number prefix | FIL |
| Call number suffix | 2021 |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Books | College Library | College Library | College Library | 08/22/2025 | Library fund | FIL 658.83 A117m 2021 | 72171 | 08/22/2025 | 1-3 | 08/20/2025 | Book | |||||
| Dewey Decimal Classification | Books | College Library | College Library | College Library | 08/22/2025 | Library fund | FIL 658.83 A117m 2021 | 72170 | 08/22/2025 | 2-3 | 08/20/2025 | Book | |||||
| Dewey Decimal Classification | Books | College Library | College Library | College Library | 08/22/2025 | Library fund | FIL 658.83 A117m 2021 | 72169 | 08/22/2025 | 3-3 | 08/20/2025 | Book |