Tourism and Hospitality Marketing
Badilla- Gatchalian, Maria Criselda G.
Tourism and Hospitality Marketing Maria Criselda G. Gatchalian - Badilla - Revised Edition - Quezon City, Philippines Rex Bookstore 2021 - xii, 225 pages. figures, tables 25.3 cm
Includes Index.
Includes Bibliographical References.
Preface-- Chapter 1 : Introduction to tourism and hospitality marketing -- Chapter 2 : The tourist market and segmentation -- Chapter 3 : Tourism and consumer behavior -- Chapter 4 : The marketing plan -- Chapter 5 : The tourism and hospitality product -- Chapter 6 : Pricing in tourism and hospitality -- Chapter 7 : Promotional tools : advertising, direct marketing, personal selling, public relations, and sales promotion -- Chapter 8 : Digital marketing -- Chapter 9 : Distribution channels in the tourism and hospitality industry -- Chapter 9 : Distribution channels in the tourism and hospitality industry -- Chapter 10 : Destination branding and marketing -- Chapter 11 : Relationship marketing -- Chapter 12 : Tourism and hospitality marketing and its future.
Tourism and Hospitality Marketing covers a wide range of marketing concepts and strategies applied in tourism and hospitality. The concepts are explained in a simple and logical manner incorporating relevant local examples and personal stories.
English
9786210427509
Tourism -- Marketing/
Hospitality industry -- Marketing
338.47910688 / B142t
Tourism and Hospitality Marketing Maria Criselda G. Gatchalian - Badilla - Revised Edition - Quezon City, Philippines Rex Bookstore 2021 - xii, 225 pages. figures, tables 25.3 cm
Includes Index.
Includes Bibliographical References.
Preface-- Chapter 1 : Introduction to tourism and hospitality marketing -- Chapter 2 : The tourist market and segmentation -- Chapter 3 : Tourism and consumer behavior -- Chapter 4 : The marketing plan -- Chapter 5 : The tourism and hospitality product -- Chapter 6 : Pricing in tourism and hospitality -- Chapter 7 : Promotional tools : advertising, direct marketing, personal selling, public relations, and sales promotion -- Chapter 8 : Digital marketing -- Chapter 9 : Distribution channels in the tourism and hospitality industry -- Chapter 9 : Distribution channels in the tourism and hospitality industry -- Chapter 10 : Destination branding and marketing -- Chapter 11 : Relationship marketing -- Chapter 12 : Tourism and hospitality marketing and its future.
Tourism and Hospitality Marketing covers a wide range of marketing concepts and strategies applied in tourism and hospitality. The concepts are explained in a simple and logical manner incorporating relevant local examples and personal stories.
English
9786210427509
Tourism -- Marketing/
Hospitality industry -- Marketing
338.47910688 / B142t