MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01913nam a22002657a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
USANT |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250902125800.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
250902b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9786210427509 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
USANT |
| Language of cataloging |
eng |
| Transcribing agency |
USANT |
| Description conventions |
rda |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
338.47910688 |
| Item number |
B142t |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Badilla- Gatchalian, Maria Criselda G. |
| Relator term |
author. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Tourism and Hospitality Marketing |
| Statement of responsibility, etc. |
Maria Criselda G. Gatchalian - Badilla |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Revised Edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Quezon City, Philippines |
| Name of publisher, distributor, etc. |
Rex Bookstore |
| Date of publication, distribution, etc. |
2021 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 225 pages. |
| Other physical details |
figures, tables |
| Dimensions |
25.3 cm |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes Index. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes Bibliographical References. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Preface-- Chapter 1 : Introduction to tourism and hospitality marketing -- Chapter 2 : The tourist market and segmentation -- Chapter 3 : Tourism and consumer behavior -- Chapter 4 : The marketing plan -- Chapter 5 : The tourism and hospitality product -- Chapter 6 : Pricing in tourism and hospitality -- Chapter 7 : Promotional tools : advertising, direct marketing, personal selling, public relations, and sales promotion -- Chapter 8 : Digital marketing -- Chapter 9 : Distribution channels in the tourism and hospitality industry -- Chapter 9 : Distribution channels in the tourism and hospitality industry -- Chapter 10 : Destination branding and marketing -- Chapter 11 : Relationship marketing -- Chapter 12 : Tourism and hospitality marketing and its future. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Tourism and Hospitality Marketing covers a wide range of marketing concepts and strategies applied in tourism and hospitality. The concepts are explained in a simple and logical manner incorporating relevant local examples and personal stories. |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
English |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Tourism -- Marketing/ |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Hospitality industry -- Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Book |
| Edition |
Revised Edition |
| Classification part |
338.47910688 |
| Item part |
B142t |
| Call number prefix |
FIL |
| Call number suffix |
2021 |
| Suppress in OPAC |
No |
