Principles of Marketing
Serrano, Angelita C.
Principles of Marketing Camilar, Angelita O. - Manila Philippines Unlimited Books Library Services & Publishing Inc. 2016 - x, 394 pages: illustrations, figures: 26 cm.
includes bibliographic reference
Marketing principle and strategies -- customer relationship: Customer Service -- Marketing opportunity analysis and consumer analysis -- the marketing mix -- Managing the marketing effort -- workshop and presentation of marketing plan
English
9789719654308
658.8 / Se487
Principles of Marketing Camilar, Angelita O. - Manila Philippines Unlimited Books Library Services & Publishing Inc. 2016 - x, 394 pages: illustrations, figures: 26 cm.
includes bibliographic reference
Marketing principle and strategies -- customer relationship: Customer Service -- Marketing opportunity analysis and consumer analysis -- the marketing mix -- Managing the marketing effort -- workshop and presentation of marketing plan
English
9789719654308
658.8 / Se487