Marketing management /
Iacobucci, Dawn,
Marketing management / Dawn Lacobucci. - Philippine Edition. - Singapore : Cengage Learning Asia Pte Ltd., 2016. - xiii, 335 pages : colored illustrations, tables ; 25 cm.
Includes index.
Part 1: Marketing management 1 -- Part 2: Product positioning 89 -- Part 3: Positioning via price, place and promotion 144 -- Part 4: Positioning: assessment through the customer lens 250 -- Part 5: Capstone 288 -- Endnotes 323 -- Index 326
.This book is intended to be practical. The writing is very no-nonsense. This book is relatively short, also intentionally, to further heighten its utility... -- Preface
English
9789814716239
Marketing management.
658.8 / L11
Marketing management / Dawn Lacobucci. - Philippine Edition. - Singapore : Cengage Learning Asia Pte Ltd., 2016. - xiii, 335 pages : colored illustrations, tables ; 25 cm.
Includes index.
Part 1: Marketing management 1 -- Part 2: Product positioning 89 -- Part 3: Positioning via price, place and promotion 144 -- Part 4: Positioning: assessment through the customer lens 250 -- Part 5: Capstone 288 -- Endnotes 323 -- Index 326
.This book is intended to be practical. The writing is very no-nonsense. This book is relatively short, also intentionally, to further heighten its utility... -- Preface
English
9789814716239
Marketing management.
658.8 / L11