Marketing management / (Record no. 6142)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01139nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | USANT |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240824080029.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240822s2016 si a|||| i||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789814716239 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | USANT |
| Language of cataloging | eng |
| Transcribing agency | USANT |
| Description conventions | rda |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | L11 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Iacobucci, Dawn, |
| Relator term | author. |
| 245 1# - TITLE STATEMENT | |
| Title | Marketing management / |
| Statement of responsibility, etc. | Dawn Lacobucci. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Philippine Edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Singapore : |
| Name of publisher, distributor, etc. | Cengage Learning Asia Pte Ltd., |
| Date of publication, distribution, etc. | 2016. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 335 pages : |
| Other physical details | colored illustrations, tables ; |
| Dimensions | 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part 1: Marketing management 1 -- Part 2: Product positioning 89 -- Part 3: Positioning via price, place and promotion 144 -- Part 4: Positioning: assessment through the customer lens 250 -- Part 5: Capstone 288 -- Endnotes 323 -- Index 326 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | .This book is intended to be practical. The writing is very no-nonsense. This book is relatively short, also intentionally, to further heighten its utility... -- Preface |
| 546 ## - LANGUAGE NOTE | |
| Language note | English |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing management. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Classification part | 658.8 |
| Item part | L11 |
| Call number prefix | CIRC |
| Call number suffix | 2015 |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Koha item type | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Circulation | College Library | College Library | College Library | 08/22/2024 | 658.8 L11 2015 | 61618 | 08/22/2024 | 1-2 | Book | ||||||
| Dewey Decimal Classification | Circulation | College Library | College Library | College Library | 08/24/2024 | 658.8 L11 2016 | 61742 | 08/24/2024 | 2-2 | Book | 08/24/2024 |