Business-to-business marketing
Serrano, Angelita C.
Business-to-business marketing Angelita C. Serrano - Intramuros, Manila ; Unlimited Books Library Services & Publishing, Inc. 2022 - x, 194 pages : illustration : 26 cm.
includes bibliographic reference
The nature of the business-to-business market -- Segmentation, targeting and positioning in business marketing -- Marketing mix in the business market --Organizational buying -- Organizational selling --Business to business service delivery -- Business sourcing and outsourcing -- Emerging trends and issues in b2b marketing --
English
978621427121-4
Marketing
658.8 / Se487
Business-to-business marketing Angelita C. Serrano - Intramuros, Manila ; Unlimited Books Library Services & Publishing, Inc. 2022 - x, 194 pages : illustration : 26 cm.
includes bibliographic reference
The nature of the business-to-business market -- Segmentation, targeting and positioning in business marketing -- Marketing mix in the business market --Organizational buying -- Organizational selling --Business to business service delivery -- Business sourcing and outsourcing -- Emerging trends and issues in b2b marketing --
English
978621427121-4
Marketing
658.8 / Se487