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Business-to-business marketing Angelita C. Serrano

By: Contributor(s): Material type: TextTextPublication details: Intramuros, Manila ; Unlimited Books Library Services & Publishing, Inc. 2022Description: x, 194 pages : illustration : 26 cmISBN:
  • 978621427121-4
Subject(s): DDC classification:
  • 658.8 Se487
Contents:
The nature of the business-to-business market -- Segmentation, targeting and positioning in business marketing -- Marketing mix in the business market --Organizational buying -- Organizational selling --Business to business service delivery -- Business sourcing and outsourcing -- Emerging trends and issues in b2b marketing --
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Book Book Senior High Library SHS Library Filipiniana FIL 658.8 Se487 2021 (Browse shelf(Opens below)) 1 Available 67365

includes bibliographic reference

The nature of the business-to-business market -- Segmentation, targeting and positioning in business marketing -- Marketing mix in the business market --Organizational buying -- Organizational selling --Business to business service delivery -- Business sourcing and outsourcing -- Emerging trends and issues in b2b marketing --

English

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