Consumer behaviour /
Sethna, Zubin,
Consumer behaviour / by Zubin Sethna, Jim Blythe. - Third edition. - London : SAGE Publications Ltd, 2016. - xxi, 499 pages : colored illustrations, tables, figures ; 24 cm.
Includes bibliographical references and index.
Part I Consumer behaviour in Context 1 -- Part II Consumers as Individuals (the psychological issues) 185 -- Part III Consumers as Social Actors (the sociological issues) 375
Especially in recent years , what happens after the purchase has been made has become increasingly important.
English
9781473919136
Consumer behavior and Marketing Mix.
658.8342 / S4953
Consumer behaviour / by Zubin Sethna, Jim Blythe. - Third edition. - London : SAGE Publications Ltd, 2016. - xxi, 499 pages : colored illustrations, tables, figures ; 24 cm.
Includes bibliographical references and index.
Part I Consumer behaviour in Context 1 -- Part II Consumers as Individuals (the psychological issues) 185 -- Part III Consumers as Social Actors (the sociological issues) 375
Especially in recent years , what happens after the purchase has been made has become increasingly important.
English
9781473919136
Consumer behavior and Marketing Mix.
658.8342 / S4953