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Consumer behaviour / (Record no. 6230)

MARC details
000 -LEADER
fixed length control field 01109nam a22002537a 4500
003 - CONTROL NUMBER IDENTIFIER
control field USANT
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240824134534.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240822b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781473919136
040 ## - CATALOGING SOURCE
Original cataloging agency USANT
Language of cataloging eng
Transcribing agency USANT
Description conventions rda
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8342
Item number S4953
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Sethna, Zubin,
Relator term author.
245 1# - TITLE STATEMENT
Title Consumer behaviour /
Statement of responsibility, etc. by Zubin Sethna, Jim Blythe.
250 ## - EDITION STATEMENT
Edition statement Third edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London :
Name of publisher, distributor, etc. SAGE Publications Ltd,
Date of publication, distribution, etc. 2016.
300 ## - PHYSICAL DESCRIPTION
Extent xxi, 499 pages :
Other physical details colored illustrations, tables, figures ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Part I Consumer behaviour in Context 1 -- Part II Consumers as Individuals (the psychological issues) 185 -- Part III Consumers as Social Actors (the sociological issues) 375
520 ## - SUMMARY, ETC.
Summary, etc. Especially in recent years , what happens after the purchase has been made has become increasingly important.
546 ## - LANGUAGE NOTE
Language note English
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behavior and Marketing Mix.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Blythe, Jim,
Relator term author.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Classification part 658.8342
Item part S4953
Call number prefix CIRC
Call number suffix 2016
Suppress in OPAC No
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Copy number Koha item type
    Dewey Decimal Classification     Circulation College Library College Library College Library 08/22/2024   658.8342 S4953 2016 63702 08/22/2024 1-1 Book
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