Consumer behaviour / (Record no. 6230)
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000 -LEADER | |
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fixed length control field | 01109nam a22002537a 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | USANT |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20240824134534.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 240822b |||||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781473919136 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | USANT |
Language of cataloging | eng |
Transcribing agency | USANT |
Description conventions | rda |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8342 |
Item number | S4953 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Sethna, Zubin, |
Relator term | author. |
245 1# - TITLE STATEMENT | |
Title | Consumer behaviour / |
Statement of responsibility, etc. | by Zubin Sethna, Jim Blythe. |
250 ## - EDITION STATEMENT | |
Edition statement | Third edition. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | London : |
Name of publisher, distributor, etc. | SAGE Publications Ltd, |
Date of publication, distribution, etc. | 2016. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxi, 499 pages : |
Other physical details | colored illustrations, tables, figures ; |
Dimensions | 24 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc. note | Includes bibliographical references and index. |
505 ## - FORMATTED CONTENTS NOTE | |
Formatted contents note | Part I Consumer behaviour in Context 1 -- Part II Consumers as Individuals (the psychological issues) 185 -- Part III Consumers as Social Actors (the sociological issues) 375 |
520 ## - SUMMARY, ETC. | |
Summary, etc. | Especially in recent years , what happens after the purchase has been made has become increasingly important. |
546 ## - LANGUAGE NOTE | |
Language note | English |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Consumer behavior and Marketing Mix. |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Blythe, Jim, |
Relator term | author. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Book |
Classification part | 658.8342 |
Item part | S4953 |
Call number prefix | CIRC |
Call number suffix | 2016 |
Suppress in OPAC | No |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Koha item type |
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Dewey Decimal Classification | Circulation | College Library | College Library | College Library | 08/22/2024 | 658.8342 S4953 2016 | 63702 | 08/22/2024 | 1-1 | Book |