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Global marketing management /

Kotobe, Masaaki,

Global marketing management / by Masaaki Kotobe, Kristiaan Helsen. - Eighth edition. - Hoboken, New Jersey : John Wiley & Sons Inc., 2022. - xxxii, 698 pages : illustrations, tables, charts ; 25 cm.

Includes index.

These days most companies recognize that sustainability is here to stay. Being a responsible citizen means that the firm should pay attention to other stakeholders besides its shareholders.

ISBN: 9781119667186

Subjects--Topical Terms:
Globalization Imperative.
Economic Environment.

Dewey Class. No.: 658.848 / K87g

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Global marketing management /