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Global marketing management / by Masaaki Kotobe, Kristiaan Helsen.

By:

Kotobe, Masaaki [author.]

Contributor(s):

Helsen, Kristiaan [author.]

Material type: Text

TextPublication details: Hoboken, New Jersey : John Wiley & Sons Inc., 2022.Edition: Eighth editionDescription: xxxii, 698 pages : illustrations, tables, charts ; 25 cmISBN:

9781119667186

Subject(s):

DDC classification:

658.848 K87g

Summary: These days most companies recognize that sustainability is here to stay. Being a responsible citizen means that the firm should pay attention to other stakeholders besides its shareholders.

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	College Library College Library	658.848 K87g 2022 (Browse shelf(Opens below))	1-1	Available		66245

Includes index.

These days most companies recognize that sustainability is here to stay. Being a responsible citizen means that the firm should pay attention to other stakeholders besides its shareholders.

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Global marketing management / by Masaaki Kotobe, Kristiaan Helsen.