Normal view MARC view ISBD view

Advertising and integrated brand promotion /

O'Guinn, Thomas C.,

Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. - Fifth edition. - Mason, USA : South-Western Cengage Learning, 2009. - xlii, 726 pages : colored illustrations, tables, graphs ; 28 cm.

Includes index.

Public relations focuses on communication that can foster good will between a firm and constituent groups such as customers, stockholders, employees ,government entitles, and the general public.

ISBN: 9780324568677

Subjects--Topical Terms:
Advertising Research.
Media and Support Organizations.
Integrated Brand Promotion.

Dewey Class. No.: 659.1 / O9

Place hold
Print
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

ONLINE PUBLIC ACCESS CATALOG

Advertising and integrated brand promotion /