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Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.

By:

O'Guinn, Thomas C [author.]

Contributor(s):

Material type: Text

TextPublication details: Mason, USA : South-Western Cengage Learning, 2009.Edition: Fifth editionDescription: xlii, 726 pages : colored illustrations, tables, graphs ; 28 cmISBN:

9780324568677

Subject(s):

DDC classification:

659.1 O9

Summary: Public relations focuses on communication that can foster good will between a firm and constituent groups such as customers, stockholders, employees ,government entitles, and the general public.

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	College Library College Library	Circulation	659.1 O9 2009 (Browse shelf(Opens below))	1-1	Available		58731

Includes index.

Public relations focuses on communication that can foster good will between a firm and constituent groups such as customers, stockholders, employees ,government entitles, and the general public.

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Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.