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Marketing for beginners : the principles of marketing / Anna A. Mendiola, Norman S. Tanchiongco, Maria Sophia Paula B. Agustin.

By: Contributor(s): Material type: TextTextPublication details: Quezon City : Phoenix Publishing House, 2017.Description: ix, 100 pages : illustrations, figures, tables ; 26 cmISBN:
  • 9789710641109
Subject(s): DDC classification:
  • 658.8 M5232
Contents:
Marketing principles and strategies -- Customer relationship: relation marketing -- Market opportunity analysis and consumer analysis -- Developing the marketing mix -- Managing the marketing effort -- Building an effective marketing plan --
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Book Book Senior High Library SHS Library Circulation 658.8 M5232 2017 (Browse shelf(Opens below)) 1-2 Available 64513
Book Book Senior High Library SHS Library Circulation 658.8 M52 2017 (Browse shelf(Opens below)) 2-2 Available 65474

Includes index.

Includes bibliographical references and index.

Marketing principles and strategies -- Customer relationship: relation marketing -- Market opportunity analysis and consumer analysis -- Developing the marketing mix -- Managing the marketing effort -- Building an effective marketing plan --

English

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