Principles of marketing / Angelita C. Serrano.
Material type:
TextPublication details: Manila : Library Services & Publishing Inc., 2016.Description: x, 394 pages : illustrations, tables ; 26 cmISBN: - 9789719654308
- 658.8 C183
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Book
|
Senior High Library SHS Library | Circulation | CIR 658.8 C183 2016 (Browse shelf(Opens below)) | 1-1 | Available | 62967 |
Browsing Senior High Library shelves, Shelving location: SHS Library, Collection: Circulation Close shelf browser (Hides shelf browser)
| CIR 658.15 C385 2017 Business finance / | CIR 658.4 T5311 2018 Business ethics and social responsibility / | CIR 658.421 T5311 2018 The entrepreneurial mind / | CIR 658.8 C183 2016 Principles of marketing / | CIR 658.8 C4706 2016 Learning to succeed in business with marketing / | CIR 658.8 M52 2017 Marketing for beginners : the principles of marketing / | CIR 658.8 M5232 2017 Marketing for beginners : the principles of marketing / |
Includes bibliographical references.
Marketing principles and strategies -- Customer relationship: customer service -- Market opportunity analysis and consumer analysis -- The marketing mix -- Managing the marketing effort -- Workshop and presentation of marketing plan
English
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