Learning to succeed in business with marketing / Maria Luisa Chua-Delayco.
Material type:
- 9789710640089
- 658.8 C4706
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
![]() |
Senior High Library SHS Library | Circulation | CIR 658.8 C4706 2016 (Browse shelf(Opens below)) | 1-2 | Available | 64472 |
Includes bibliographical references.
Meeting needs and understanding basic marketing principles,-- Roberto segmentation, profiling, targeting, and positioning -- Consumer analysis, -- Marketing research -- Market opportunity analysis,-- How to do marketing: marketing strategies, Relationship marketing: customer lifetime value, -- Managing the marketing effort the marketing process -- Producing and communicating the marketing plan
English
There are no comments on this title.