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Learning to succeed in business with marketing / Maria Luisa Chua-Delayco.

By: Material type: TextTextPublication details: Quezon City : The Phoenix Publishing House Inc. , 2016.Description: viii, 172 pages : illustrations, tables ; 27 cmISBN:
  • 9789710640089
Subject(s): DDC classification:
  • 658.8 C4706
Contents:
Meeting needs and understanding basic marketing principles,-- Roberto segmentation, profiling, targeting, and positioning -- Consumer analysis, -- Marketing research -- Market opportunity analysis,-- How to do marketing: marketing strategies, Relationship marketing: customer lifetime value, -- Managing the marketing effort the marketing process -- Producing and communicating the marketing plan
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Book Book Senior High Library SHS Library Circulation 658.8 C4706 2016 (Browse shelf(Opens below)) 1-2 Available 64472

Includes bibliographical references.

Meeting needs and understanding basic marketing principles,-- Roberto segmentation, profiling, targeting, and positioning -- Consumer analysis, -- Marketing research -- Market opportunity analysis,-- How to do marketing: marketing strategies, Relationship marketing: customer lifetime value, -- Managing the marketing effort the marketing process -- Producing and communicating the marketing plan

English

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