Includes bibliographical references.

Relevance of the course -- Key concepts and common competencies -- Core competencies in entrepreneurship -- Job opportunities -- Developing a business plan -- identify the market problem -- Techniques on seeking, screening, and seizing opportunities -- Market need analysis -- Product: its nature and sustainability -- Viability, profitability, and customer requirements -- Best product for market need -- Recognize and understand the market -- Selling proposition and value proposition -- Target market -- Customer requirements -- Market size -- Validate customer-related concerns -- Focused group discussion (FGD) -- Survey -- Importance of marketing mix in the development of marketing strategy -- Marketing mix (7Ps) -- Product -- Place -- Price -- Promotion -- People -- Packaging -- Positioning -- Brand name -- Demonstrate understanding of the 4Ms of operations -- 4Ms (manpower, machine, method, materials) -- Product description -- Prototype of the product -- Testing of product prototype -- Service description of the product -- Raw materials -- Value/supply chain -- Recruitment -- Business model -- Revenues -- Costs -- Profits -- Financial statements -- Business implementation -- Business plan -- Business operation -- Product -- Business records -- Bookkeeping -- Financial statements -- Income statement and balance sheet -- Profit or loss -- Overall report -- Appendices

English