Marketing management: knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.
Material type:
TextPublication details: New York : McGraw-Hill, 2013Edition: Eleventh editionDescription: xvii, 796 pages : tables, figures ; 26 cmISBN: - 9780071315555
- 658.913 P31
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Book
|
Graduate Library Graduate School Library | Circulation | 658.913 P13 2013 (Browse shelf(Opens below)) | 1 | Available | 60459 |
Browsing Graduate Library shelves, Shelving location: Graduate School Library, Collection: Circulation Close shelf browser (Hides shelf browser)
| 658.8 K84 2001 Principles of marketing/ | 658.8 W85 2014 Handbook of strategic account management/ A comprehensive resource/ | 658.83 B93 2004 Marketing research : online research applications/ | 658.913 P13 2013 Marketing management: knowledge and skills / | 659.1 B41 2001 Advertising and promotion/ An integrated marketing communications perspective/ | 659.2 C87 2006 Managing a public relations firm for growth and profit / | 780.71 L64 2016 Culturally responsive teaching in music education: from understanding to application / |
Includes bibliographical references and index.
English
There are no comments on this title.
Log in to your account to post a comment.