Tourism marketing for small businesses / Steven Pike.
Material type:
TextPublication details: Oxford : Goodfellow Publishers Ltd , 2018.Description: vi, 241 pages : tables ; 25 cmISBN: - 9781911396352
- 338.4791 P635t
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Book
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College Library College Library | Circulation | CIR 338.4791 P635t 2018 (Browse shelf(Opens below)) | 1-1 | Available | 71921 |
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| CIR 338.4791 M38 2016 Tourism impacts, planning and management / | CIR 338.4791 M87 2003 Tourism and sustainability : development and new tourism in the third world / | CIR 338.4791 M961 2022 Multicultural diversity in workplace for tourism professionals / | CIR 338.4791 P635t 2018 Tourism marketing for small businesses / | CIR 338.4791 P8451 2018 Tourism development and globalization / | CIR 338.4791 R141 2023 Key concepts in tourism / | CIR 338.4791 R15 2016 Conceptualization of tourism / |
Includes bibliographical references and index.
Introduction -- Destinations marketing organisations -- Tourism consumer behaviour -- Tourism marketing planning -- Tourism marketing research -- Designing tourism services and experiences -- Tourism branding -- Pricing tourism services -- Promoting tourism services to consumers -- Digital and social media in tourism -- Tourism public relations and publicity -- Customer relationship management in tourism -- Tourism distribution -- Tourism marketing performance measurement
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