Entreprenuership in Tourism and Hospitality/ Eunice Mareth Q. Areola.
Material type:
TextPublication details: Quezon City, Philippines Rex Bookstore 2023Edition: First EditionDescription: viii, 172 pages : tables, figures, ill.: 25.3 cmISBN: - 9786210434644
- 388.04 Ar338e
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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College Library College Library | Filipiniana | FIL 338.04 Ar338e 2023 (Browse shelf(Opens below)) | 1-3 | Available | 72153 | ||
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College Library College Library | Filipiniana | FIL 338.04 Ar338e 2023 (Browse shelf(Opens below)) | 2-3 | Available | 72151 | ||
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College Library College Library | Filipiniana | FIL 338.04 Ar338e 2023 (Browse shelf(Opens below)) | 3-3 | Available | 72152 |
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| FIL 336.24 R22 2011 The income tax simplified / | FIL 338.04 Ar338e 2023 Entreprenuership in Tourism and Hospitality/ | FIL 338.04 Ar338e 2023 Entreprenuership in Tourism and Hospitality/ | FIL 338.04 Ar338e 2023 Entreprenuership in Tourism and Hospitality/ | FIL 338.04 P41 2012 Entrep pinoy : introduction to entrepreneurship / | FIL 338.04 P41 2012 Entrep pinoy : introduction to entrepreneurship / | FIL 338.04 P41 2012 Entrep pinoy : introduction to entrepreneurship / |
Includes Index.
Includes Bibliographic References.
Preface -- Section 1 : The world of entrepreneurship in tourism and hospitality -- Entrepreneurship and economic development in tourism and hospitality -- Preparation toward an entrepreneurial journey -- Tourism and hospitality business environment -- Section 2: Planning the tourism and hospitality business venture -- Strategic management and the entrepreneurial process -- Forms of tourism and hospitality business ownership and franchising -- Section 3: Developing a business plan -- Crafting a business plan -- Building a marketing plan -- Creating a successful financial plan -- service and product design -- Creating the operation and management plan -- Presentation and evaluation of business plan -- Section 4: Corporate social responsibility and sustainability in the tourism and hospitality industry -- Developing a sustainable tourism and hospitality industry -- business sustainability -- Sustainable tourism business stories and cases.
This textbook underscores the theory grounding and practice direction of entrepreneurship and strategic business management for key service industries involving travel and gastronomy.
English
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