International marketing / Michael R. Czinkota, Ilkka A. Ronkainen, Annie Peng Cui.
Material type:
TextPublication details: Singapor ; Cengage learning Asia Pte Ltd, 2018.Description: xxix, 604 pages : illustration, figures ; 25 cmISBN: - 9789815191974
- 658.88 C998i
| Item type | Current library | Collection | Call number | Copy number | Status | Barcode | |
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Book
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College Library College Library | Circulation | CIR 658.88 C998i 2025 (Browse shelf(Opens below)) | 1-1 | Available | 72477 |
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| CIR 658.87 ST796 2023 Startup Guide: Bar and club / | CIR 658.8708 T355f 2023 Franchising strategies : the entrepreneur's guide to success / | CIR 658.872 C496d 2022 Digital marketing: strategy, implementation and practice / | CIR 658.88 C998i 2025 International marketing / | CIR 658.9 A11177 2019 3G handy guide : Travel agency management / | CIR 658.913 G93 2011 Marketing management / | CIR 659.1 A3 2004 Contemporary advertising / |
Includes glossary and index.
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