Learning to succeed in business with marketing Chua, Maria Luisa D.
Material type:
- 9789710640089
- 658.8 Chu47
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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Senior High Library SHS Library | Filipiniana | FIL 658.8 Chu47 2016 (Browse shelf(Opens below)) | 2-2 | Available | 65575 |
includes reference
Meeting needs and understanding basic marketing principles, 1 -- Roberto's Segmentation, profiling, targeting, and positioning, 17 -- Consumer analysis, 41 -- Marketing research, 53 -- Market opportunity analysis, 67 -- How to do marketing: marketing strategies, 97 -- Relationship marketing: customer lifetime value, 133 -- Managing the marketing effort (The marketing process), 143 -- Producing and communicating the marketing plan, 157
English
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