Consumer behavior / by Leon G.Schiffman and Leslie Lazar Kanuk.
Material type:
TextPublication details: Singapore : Pearson Education South Asia Pte Ltd., 2007.Edition: Ninth editionDescription: xix, 541 pages : illustrations, tables, figures ; 25 cmISBN: - 9789810698515
- 658.8342 S3
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Book
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College Library College Library | Circulation | 658.8342 S3 2007 (Browse shelf(Opens below)) | 1-1 | Available | 58437 |
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| 658.834 M589c1 2019 Consumer behavior : dynamics, dimensions, & models / | 658.8342 C756 2022 Consumer behavior : applications in marketing / | 658.8342 M178u 2020 Understanding consumer behavior / | 658.8342 S3 2007 Consumer behavior / | 658.8342 S4953 2016 Consumer behaviour / | 658.84 C83 2006 A comprehensive study of marketing channels / | 658.84 T5311 2019 3G handy guide : interact with customers / |
Includes index.
The customer's decision to purchase or not to purchase a product or service is an important moment for most marketers.
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