A preface to marketing management / J.Paul Peter, James H. Donnelly, Jr.
Material type:
TextPublication details: New York, NY : McGraw-Hill Education, 2019.Edition: Fifteenth EditionDescription: xiv, 270 pages : illustrations, tables, figures ; 25 cmISBN: - 9781260287257
- 658.8 P4781
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Book
|
College Library College Library | Circulation | 658.8 P4781 2019 (Browse shelf(Opens below)) | 1-1 | Available | 63577 |
Browsing College Library shelves, Shelving location: College Library, Collection: Circulation Close shelf browser (Hides shelf browser)
| 658.8 L11 2015 Marketing management / | 658.8 L11 2016 Marketing management / | 658.8 L94 2007 Services marketing : people, technology, strategy / | 658.8 P4781 2019 A preface to marketing management / | 658.8 R8137 2016 Distribution management / | 658.8 S3 2009 Principles of marketing / | 658.8001 B11 2016 Marketing theory : a student text / |
Includes index.
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