Essentials of marketing research / Joseph F. Hair Jr., Mary Wolfinbarger [and two others].
Material type:
TextPublication details: New York : McGraw-Hill Education, 2014.Edition: Third EditionDescription: xviii, 414 pages : illustrations, tables ,graphs ; 25 cmISBN: - 9789814626347
- 658.83 H153
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Book
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College Library College Library | Circulation | 658.83 H157 2014 (Browse shelf(Opens below)) | 1-1 | Available | 68162 |
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| 658.812 T5311 2019 3G handy guide : enhance customer service experiences / | 658.812 T563s 2022 Service excellence in tourism and hospitality / | 658.82 S556i 2007 Integrated marketing communications in advertising and promotion / | 658.83 H157 2014 Essentials of marketing research / | 658.83 P624c 2019 Correlation and measurement in marketing research / | 658.83028 l29 2020 Illustrated handbook of marketing research / | 658.834 M589c 2019 Consumer behavior : dynamics, dimensions, & models / |
Includes index.
Great companies distinguish themselves from the competition by providing their customers with something truly special, something beyond price point that can't be duplicated: unique, outstanding customer service experiences. Win the Customer cuts right to the chase, giving readers practical, powerful techniques for energizing the way they interact with the people who drive their business.
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